Wednesday, April 11, 2007

FLIRTING IS MARKETING

It is often known that people in this world try to impress someone or the other at least at one point of time in their life, be it a guy or a girl. I once received a mail where a Professor in Marketing explains the concepts and tactics of marketing in a rather interesting way. Here it goes......
  • You see a gorgeous girl at a party and you go up to her and say " I'm rich!Marry me"- That is Direct Marketing
  • You see a gorgeous girl at a party and you get her telephone number. The next day you call her up and say " I'm well off! Marry me!"- That is tele-marketing.
My earlier blogs were mostly on serious issues like GLOBALIZATION and ENTREPRENEURSHIP and I thank my friends and critics for giving both positive and negative criticisms and encouraged me to think on other issues as well. Hats off!!I have now chosen to blog on a much lighter topic for a change... I have used the male gender for the ease of writing..... It goes here............

"Its the first time that frightens" said George Bernard Shaw in his play "Pygmalion" when Eliza Doolittle, a Covent Garden flower girl with a cockney accent is transformed into a counterfeit aristocrat and ascends the kerbstone to prove her competency in front of a panel of judges who hail from the aristocratic families. On similar lines any guy would have had his heart beating fast when he had to approach his so called "crush" for the first time. From time immemorial the fear of "approaching" fades away when we reach our adulthood and this holds true with most people.

I have often suggested my friends and peers that one of key ways to improve one's English is by flirting with a girl who has excellent communication skills in English. Jokes apart!! It has worked out for most people successfully and that is the reason I am blogging on the same. The key factor behind the success is that every person speaks in English with the opposite sex firstly to impress them. Secondly to exhibit their competency in the language and thirdly to show their vocabulary. In the process of flirting his partner the person carefully picks up the word he uses and in course of time he attains a fine command over the language (at least to some extent).Though reading books and editorials helps to a good extent the above said technique have struck a cord with most people who don't read much.

In the process of flirting one tends to explain his character, his strengths, his weakness and that helps him analyze himself properly. If you have noticed that guys who have a girlfriend are far more confident than those without one. They have a proper analogy of their personality (unless you are single and have taken the MBTI).Flirting also helps people.

The word flirting may be a kind of a "bad word" or a "bad man's way of approach" for most people, but according to me its a strategy of self marketing. People in Coimbatore (most of them) for that matter think it is wrong if a guy and a girl go out or flirt. That is preposterous. I would say that the guy knows how to market himself to the world at large. There would have been the "first time" fear among most people but it vanishes the moment you overcome the small hurdle.Flirting in not mere way of approaching but also an art that one has to master in his lifetime.When a guy tends to hone this art an enhancement in his personality is observed- sense of dressing changes, etiquette improves and so on.

Imagine a guy Karan who has mastered this art to some extent and another guy Vivin who has not and they work in a firm owned by a shrewd female !!!! Phew!!Both work on a project having 6 modules and have completed 5!! When called on the carpet for not finishing the task on time, Vivin in most cases will have a small face and blink like the smiley of Yahoo Messenger.The boss gets pissed off and slams the report on the desk and asks him to bugger off!! Now comes the turn of Karan who has mastered the art. Dressed in a tailored beige trouser and copper red shirt he makes entry to the executive office. The young boss scans him from head to toe and her temper comes down like the raging fire that is humbled by a fire extinguisher. Like any other female boss she looks at him menacingly and before she utters a word," Hmmmm, Boss where in this world did you get such a wonderful perfume?" exclaims Karan sensing the mood of his boss."I guess you have used Donna Karen's Be Delicious Red Perfume " though she has used Light Blue by Dolce & Gabbana, " and the Tequila colored suit accentuates your finesse!!" says Karan with a flashing smile.Her fiery mood is now in ashes. " Boss the module shall be completed in another 3 hours" informs Karan with an imploring look in his eyes.Flattered by his approach she acknowledges him with a rather sensuous smile and he goes scot free much to the astonishment of his colleagues.

Flirting shall come in handy in most of the tough situations, if you have mastered the art!!Now you may agree that flirting is Owner's Pride and Neighbour's Envy!!Guys n gals use this art positively, you can market yourself effectively and you can go places. When misused it will back fire at you!!The book "Street Guide to Flirting" by Andrew Bryant and Micheal Lia Lewis will help you master the art. Try reading it!!
More blogs to come!!!
Wait n watch!!